Alekam, Jamal Mohammed Esmail, Yemen
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Vol 6, No 4 (2017): International Journal of Supply Chain Management (IJSCM) - Articles
The Role of Full or Partial Mediation of Intention between Patriotism, Trust, Government Support through Structural Equation Modeling (SEM) Effect on Actual Purchase toward Malaysia Brand
Abstract PDF -
Vol 6, No 4 (2017): International Journal of Supply Chain Management (IJSCM) - Articles
The Significant Role of Communication, Price, and Quality in Creating a Brand Trust to Achieve Purchase Behavior Antecedents and Consequence of Consumer Brand Trust
Abstract PDF