E-Marketing Experience as a marketing tool – An Overview

Abstract

This study pursues to stretch an overall interpretation of Electronic Marketing experience with the internet and E-Banking. In contemporary globalize scenario several innovative technologies, especially the Internet, have been changing the ways of doing business. The private banking industry is extremely information-intensive, and thus makes it important to recognize new development in strategy to create value through the e-commerce on E-Marketing. We live in a technological epoch and consumers are now fuelled by internet-induced potentials and an even increasing mood of resourcefulness. Actually Electronic marketing is seen to arise from the consolidation of traditional Marketing with the e-business applications marketplace and has created an outbreak of activity among companies. Electronic Marketing emerges from the Internet and

web technology to facilitate of internet and its associated technologies in e-banking. It focuses on internet- or web-based interaction between banks and their customers. Above all, e-marketing enables service sectors to provide appropriate services and products to satisfy the customers so as to retain customer royalty and enhance customer profitability. Electronic Marketing is evolved recently with the emergence of information technology such as Internet and web technologies for more customer satisfaction.In contemporary epoch E-marketing is an innovative marketing apparatus in globalized economy. In present scenario information technology, integration of knowledge, internet and healthy relationships with customers the crucial assets for the survival of E-marketing in the globalize economy. In this paper, we define E-marketing experience with internet and E- banking, and then present a framework of using E-marketing as a communication tool.