Assessing Online E-Marketing and Disposal in Neyveli Lignite Corporation Limited (India)

Abstract

Marketing function per se is undergoing a shift in managing transaction in a transparent e-marketing way (Kauffman et al, 2004) especially in Indian Public Sector Undertakings (PSU) – see Reynolds et al (2007). The effectiveness of e-marketing and disposal system of scrap and purchases in PSUs, namely NLC Ltd and ICF, have been studied. Factors such as e-auction offers, time of auction, experience, security deposit (EMD), basic rate per unit, allotment of bid, acceptance of bid; payment and delivery of successful bids on select items in two PSUs over a period of three to five years have been dealt with.  The study adds strength to the concept of e-marketing as well as to the theory of marketing.