Study on Intention and Behavior Towards Halal Non-Food Product

Abstract

Although it has emerged as an active research, issue on the halal non- food product is still less explored. This study aims to observe perceived value, usefulness, and halal logistic effect on people’s intention and behavior toward halal non-food product. As an empirical study involving 426 respondents in Indonesia, this study applies the statistical approach of structural equation modeling technique with a conventional regression model. This study reveals that a perceived value affect the perceived usefulness. While both perceived usefulness and halal logistics are significantly affecting people’s intention, in which finally affect the people’s behavior in buying halal non-food products.