The Management of Supply Chain Factors that affect Education Requirement for Master's Degree in an Open University in Thailand

Abstract

The objectives of this research are to study which factors in the supply chain affect the education requirement for Master's Degree in an Open University in Thailand by using the Services Marketing Mixed 7Ps as a main concept. The sample group consists of 208 MBA students. The research tools are questionnaires. The statistics used to describe and analyze the data are means, standard deviations, tested following the research objectives with t-test, F-test, and Pearson Correlation Coefficient. The research results reveal that 1) Personality Factors: have 2 areas with differences; Occupational and Income, with the different levels of importance on overall marketing mix factors with statistically significant level of 0.05, 2) Expectation Factors with correlation to the level of importance on marketing mix factors in all factors with the relationship in the same direction at the low level, 3) The Services Package Factors with correlation to the level of importance on marketing mix factors in all factors with the relationship in the same direction at the moderate level with statistically significant level of 0.05. Thus, all factors of Services Marketing Mixed 7Ps should be enhanced to the higher values as they directly affect the supply chain management factors considering the university students as the Input in the educational process according to the development plan on the educational system of Thailand efficiently further.