Evaluating Business Attractiveness of Cities by Considering the Human Resource Management for Supply Chains in Cities More Than Million Population in Russia

Abstract

today, cities become centers of entrepreneurial activity and innovation development, the main driving force. Business chooses the territory where there are the best conditions for the development and further successful functioning, as well as guarantees of profit. It can be achieved by the human resource management based on the supply chain strategies. That is why large cities nowadays are becoming competitors for the most successful entrepreneurs. Attracting business directly depends on the effective use of the full potential of the city territory, as well as on designing the effective municipal policy for attracting business, taking into account city’s strengths and weaknesses. In order to evaluate city attractiveness for business in Russia the authors collected a database consisting of a set of indicators over a period of five years (2013-2017). A comprehensive and detailed evaluation of each of the indicators made it possible to identify the strengths and weaknesses of each selected city and compare the data obtained by translating the values into indices. It allows us not to focus on the study of each city in isolation, but to compare them with each other, to reveal competitive advantages. Based on the integral index of business attractiveness, the following groups of Russian cities are distinguished: cities leading for business attractiveness (Yekaterinburg, Krasnoyarsk, Kazan), cities middling for business attractiveness (Ufa, Nizhny Novgorod, Rostov-on-Don, Perm, Novosibirsk, Samara, Chelyabinsk), cities-outsiders for business attractiveness (Voronezh, Volgograd, Omsk).