Singh, Ajay, ABES Engineering College, Ghaziabad, India

• Vol 7, No 4 (2018): International Journal of Supply Chain Management (IJSCM) - Articles
  Consumer Purchase Decision towards Private Label Brands: Evidence from the Indian Market
  Abstract  PDF
• Vol 7, No 4 (2018): International Journal of Supply Chain Management (IJSCM) - Articles
  Antecedents of Private Label Attitude and Preference over National Brands
  Abstract  PDF

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