Omar, Azizah
-
Vol 7, No 4 (2018): International Journal of Supply Chain Management (IJSCM) - Articles
Influence of Consumers’ Perceived Brand Innovativeness on Customer-Brand Identification and Brand Loyalty
Abstract PDF -
Vol 7, No 2 (2018): International Journal of Supply Chain Management (IJSCM) - Articles
Influence of Perceived Value and Personal Values on Consumers Repurchase Intention of Natural Beauty Product
Abstract PDF