Human Resource Development Practices at Java Service Station: Peril and Promise

Abstract

Employee commitment, productivity and retention issues are emerging as the most critical workforce management challenges of the immediate future, driven by employee loyalty concerns, corporate restructuring efforts and tight competition for key talent. Java is also facing these challenges. Java is an independent game provider, with wide base spread over in Europe under different divisions. Java is functioning in an industry that is having many challenges in front of it and it is not only the technological change that is providing these challenges but many other factors like international competition, random changes in customer preferences, and severe skill lacking in the UK.  Although java has options to go for strategic alliances with some other companies that can make the company grow but it wants to remain independent because of the related negative aspects of these strategic alliances. In order to address business challenges and run the business successfully it is required to stay ahead of them, and Java believes that the most important asset and strength of the organization are the employees working for it and in order to attain the competitive advantage and smooth running of its business is the it requires to attracts, retains and develop the right people with right skill at right time and off course for right jobs. These understandings and some other factors specially the lower level of employee commitment and increasing level of the employee turnover take the company to redefine the policies in this context and take some crucial steps its people policies. This study gives an expert opinion and advice to Java in this regard and required to give the implications of these recommendations for designing and managing the effective policies in context to HRM for assuring a prosperous business.