Role of Green Supply Chain Management Practices on Manufacturing Company Performance: A Moderating Role of Supply Chain Traceability and Institutional Pressures

Abstract

Abstract- Purpose: This research paper has analysed the role of green supply chain management practices on organisational performance in the manufacturing sector of Malaysia. The moderating role of supply chain traceability and institutional pressure are considered as the moderators. Method: Primary data was collected via Likert scale based survey questionnaire. The sample of this study was considered to be 369 employees and managers from Malaysian manufacturing companies. SEM has been used as the data analysis technique in this paper to assess the role of moderators in the model. Findings: The results have indicated that institutional pressures moderates the relationship of green purchasing and organisational performance and there is also a direct impact of internal environment management on organisational performance. However, the results have also indicated that traceability is not as efficient moderator in the model as in its presence none of the predictors have a significant impact on organisational performance. Limitations: This paper is centric on the manufacturing firms only. Therefore, other sectors of business are not entertained in this study. Consequently, the outcome of this study cannot be implemented in any sector other than manufacturing. Secondly, this study has emphasized on Malaysia as the core geographical domain of investigation