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Home > Archives > Vol 7, No 1 (2017)

Table of Contents

Full Paper

Effect of Internal Marketing Mix on Healthcare, Banking and Educational Service Performance Selvarasu A

PDF 1255-1267

Service Design Innovation For Aquarium Customer Value Selvarasu A, Sankaran A.

PDF 1268-1277

Porto Novo Vellar Estuaries: Design and Testing of Eco-Tourism in the Bay of Bengal, India Selvarasu A

PDF 1278-1286

Does Investors’ Demographics And Selected Profile Factors Influence Financial Risk Tolerance? Rajeshkumar V, Kasilingam R

PDF 1287-1296

Loan products and Credit Scoring Methods by Commercial Banks Rais Ahmad Itoo, Selvarasu A

PDF 1297-1304

Short Paper

Editorial Note - Marketing Intelligence, Project Management, Financial and Economic Implications Selvarasu A, José António Filipe

PDF 1253-1254

Mobile Marketing Channel (Online Consumer Behavior) A Book Review Manuel Alberto M. Ferreira

PDF 1305-1306